When each user visits your website, Device ID+ leverages JavaScript to collect information about the browser, device’s OS, hardware, and network configuration. These attributes feed into F5’s Device ID+ service built on Shape’s industry-recognized AI and machine learning capabilities. The data is processed in real time, and a unique identifier is assigned to the device.
“Similar in performance to our in-house device ID, but without the engineering investment.”
"Passed 20+ evaluation metrics and was able to reliably identify 67% overall users as returning users a period of one month."
“Better performance than our in-house device ID.”