Digital transformation continues to move more consumer interactions to the cloud. At the same time, every day, web and mobile applications face an onslaught of sophisticated attacks that simulate human behavior using highly sophisticated automated tools, with the goal of conducting crime or disrupting business. To support online business growth and to protect online business, enterprises need new ways to identify online visitors, and power their fraud decisioning.
Shape DeviceID leverages the robust signal set collected and analysed by Shape Enterprise Defense to generate digital IDs that can be used to identify a device/browser or device/mobile app pair, and link web page visits and other online events with each ID. SED customers can use these DeviceIDs to improve and optimize user experiences for improved conversion tracking and as a data input for fraud analysis. Shape DeviceIDs are more available and more persistent than traditional cookies.
Designed to meet the needs of a broad range of organizations, Shape API Defense delivers world-class application protection that leverages the power of the Shape network.
Cookies suffer from a number of limitations when used to identify online visitors and inform fraud decisioning. Shape DeviceID provides a solution that can address these limitations.
Power the next iteration of your digital business beyond the limitations of cookies using Shape DeviceID. Gain actionability, granular and real-time visibility into your web and mobile traffic, so you can deliver better user experiences and better analyze and mitigate fraud.